Snowy winters can no longer be taken for granted, and ensuring them takes a lot of work. Ylläs supports the Protect Our Winters Finland (POW) initiative to combat climate change, and its involvement was made public in November.
“When making new investments, we must take environmental issues into account better than before. Everything that we do should be done with as few adverse effects as possible,” states Janne-Juhani Haarma, managing director of ‘Visit Ylläs’.
Haarma cites the large-scale international Visma Ski Classics as an example.
“Their venues in Central Europe now have to rely on snow guns due to a lack of natural snow. We won the right to stage the Ylläs event specifically because we can still guarantee snow here. Now we are hearing some alarming predictions from the Alps: within ten years, half of the ski centres there will have to shut down due to lack of snow and the high cost of making it artificially.”
What is this all about and what is POW?
“Set up by winter sports athletes and supporters, POW is a climate change group whose aim is to activate both winter sports enthusiasts, communities and business partners to fight climate change and attract new supporters to our cause,” explains Niklas Kaskeala, POW Finland chairman.
Companies and communities seeking associate membership will be evaluated on a case by case basis. Ylläs has discussed co-operation with POW for more than a year, and now is the right moment.
“The Arctic’s most northern solar energy plant built at “Jounin Kauppa” (Jouni’s shop) is one sign of new trends and initiatives, which we hope will grow and spread rapidly.
When talking about carbon footprint, the effects of travel on the environment often come to the fore. How can protecting our winters, slowing down climate change and tourism highly dependent on air travel then all come together?
“Although we encourage you to use environmentally-friendly transport, flying is often the only available choice. Technological advances are, however, the key to everything. Planes have already circled the globe on solar energy alone. Where there is demand, supply will follow. I believe that new solutions are just a matter of time,” Haarma emphasises.
Retkivinkit Katso mihin Ylläksellä ja lähistöllä kannatta suunnata retkeilemään. Parhaat vinkit ja ohjeet jokaiselle vuodenajalle
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